International partnerships which are successful for both parties are more complex than they seem. Your employees generally have the necessary knowledge and the technical tools required to do business with the people they meet. However, if knowledge is a fundamental factor, manners and business etiquette are just as important. In all international activities, inappropriate behaviour triggers distrust and mistrust.
It is impossible to do business without a minimum of mutual confidence.
It is through a better understanding of others and optimising one’s communication and behaviour that confidence can be built.
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